First, how not to sell libertarian ideas… You’ve probably seen libertarian ideas marketed ineffectively–in this short comedy clip, Cathy Reisenwitz and Libertarian Girl demonstrate “how not to talk to people about liberty.” [2 min/ Libertarianism 101]
And second, the best advice… Don’t be put off by the age of this recording, or that it is only an audio file. Libertarian Party presidential candidate Harry Browne was probably the most effective salesman of libertarian ideas the movement has ever seen. Charming, articulate, and a passionate believer in human freedom, he traveled the country during two presidential campaigns winning over thousands. He summarized his “principles of persuasion” in this succinct audio recording and it remains one of the best educational resources for selling libertarianism you are likely to find anywhere. [43 min/ Libertarianism 101]
This is part 1 of a five part series available on YouTube here. Browne also wrote two companion books on the subject, Liberty A to Z: 872 Libertarian Soundbites You Can Use Right Now! and The Great Libertarian Offer. And he summarized some of his tips here: HarryBrowne.org: Be an Effective Salesman of Liberty.